Swoozie’s / Beau-coup

Swoozie’s is a specialty retailer with 8 stores in 7 states and is one of the most prominent chains in the gift and social paper industry. The company is a leading destination for products that celebrate life’s events and social occasions, from weddings and baby showers to birthdays and dinner parties. Superior customer service, convenience and product selection keep customers coming back to find the perfect hostess gift or simple thank-you note. Swoozie’s is known for its unique assortment of party goods, house wares, personalized gifts, invitations, stationery and accessories. The company was founded in 1999 and is based in Atlanta, GA. Swoozie’s is run by Chief Executive Officer and Founder, Kelly Plank Dworkin. www.swoozies.com

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Beau-coup & Swoozie’s merger.

Swoozie’s has officially merged with Beau-coup , a California-based premium online retailer of party favors, supplies, decorations, and special occasion gifts.

The new combined company will maintain the brand names of Swoozie’s and Beau-coup, as well as retaining all staff. Thomas Cole, the CEO of Beau-coup since 2009, and Kelly Plank-Dworkin, co-founder and president of Swoozie’s since its launch in 1999, will serve as co-CEOs of the new combined company.

We really feel that Swoozie’s and Beau-coup are a natural fit for each other. Both companies have been successful in filling a retail niche for specialized products related to special occasions and entertaining.

The merger is projected to strengthen the reach and awareness of both brands. Beau-cup products will gain a wider audience and exposure with presence in Swoozie’s retail stores throughout the southeast and Denver while its online retail site benefits from the addition of Swoozie’s merchandise. At the same time, Swoozie’s will expand its online sales utilizing Beau-coup’s well-established e-commerce technology platform and capabilities.

 

www.swoozies.com                            www.beau-coup.com